Required Reading

• Violations
  Yale School of Art webpage
• How can framing your project in a story format help you refine your ideas?
  story formatting is very structured so it's easier to read and understand for people who want to follow a journey and progression. It also helps give the content a clear goal or "plot" and it puts focus on what you want the audience to think about. It leads the user down the page so their eyes catch what you want in the order you want them to "read" while also using the power of emoiton to push audiences towards your cause.
  
• What are different ways to establish hierarchy (or emphasis) in typography design?
  You can establish proper emphasis in hierarchy with stress that relies on size, weight, color, style and placement. A good example of this is wikipedia.
  

Creative Brief

• Problem
  People want to donate to others but are unsure how to do that easily without compromising a lot of their income. Also, there is more awareness about how news is very biased and made to please a certain size, so a website that tracks you divesifying your news sources and adding virtual points to your account so you can send things to charity would be a way to tackle those two issues.
• Audience
  People who want to be more politically aware and help those in need.
• Competition
  Browsers like Ecosia or apps like GroundNews.
• Key Message
  To incite more awareness on different ways people try to trick you and enocurage direct change.
• Call to Action
  By using my website, you can directly impact areas of change that you want to and give directly. It also encourages you to step outside of your comfort zone and make informed decisions on a whole.
• How to Measure Success
  With the amount of people who are donating to charity through my sites and the amount of people visiting and using it's features. This will show me that people are genuinely trying to cause change through my website.